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Rather, it's a coherent, carefully developed hypothesis about what actions will overcome a significant challenge, defeat a competitor, or help you catch a wave of change in your industry. Strategy is a form of problem solving and the hypothesis for success at the core of a strategy must be tested and adjusted during implementation. Here is an example strategy: Western Motor Corp. Context: WMC is an automobile maker that is a household name in the US, Canada and Australia with a range of top selling SUVs and utility (ute) vehicles that use internal combustion engines. It now faces significant challenges in the global transition to electric vehicles. In the electrification of its range, it lags behind its competitors in acquiring battery technology and design electric vehicles. It also faces the emergence of agile, lower cost Chinese brands that are producing a range of vehicles vehicles, including SUVs, of significant quality with advanced battery and electric motor technology. 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